BUDGET DAY: Government to Aggressively Market Tourism Sector in New Financial Year

Finance minister Matia Kasaija has revealed that government will in the new FY 2019/20 embark on serious marketing of the Uganda’s Tourism sector.

Kasaija while presenting the FY 2019/20 National Budget said that Tourism was ranked as the highest foreign exchange earning sector in 2018, earning the country $1.02 billion, with 1.6 million international tourist arrivals.

As a result, Kasaija said that government has in the new FY provided Shs175bn for Tourism sector.

As a measure to promote the country’s tourism destination, Kasaija said that government will embark on “aggressive marketing of Uganda’s tourism in key markets of South Asia and Europe.

Other strategies that government will embark on include; tourist product development; destination marketing to identify and sell key tourist circuits such as Kidepo, Bwindi, Kibale and products including historical sites like Fort Patiko, and Bigo Byamugenyi.

Kasaija added that government will also embark on upgrading and renovating key tourism infrastructure including airfields and priority roads to improve accessibility; electricity and internet infrastructure and highway stopovers along the tourism sites.

“In FY 2019/20, we shall also embark on reducing minimum investment threshold that allows investors in hotels and tourists facilities operators to be eligible for tax incentives from $15m to $10m,” Kasaija said.

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