The management of Speke Resort has confirmed that preparations for the much anticipated Pearl of Africa Tourism Expo (POATE).
This event is brings on board an opportunity for locals to interact with very many stakeholders in the tourism industry.
“There will be lots of knowledge sharing taking place not forgetting the very many businesses that will be showcasing their products and services.” Said the Uganda Tourism Board Executive Director Ms. Lilly Ajarova.
Over 50 tour and travel agencies from across the continent are expected to sign partnerships with local companies whereas close to 10 international media houses have already arrived in the country.
“POATE 2020 will integrate a business to business (B2B) and business to consumer (B2C) trade event format under the theme ,Inspiring high value engagement to promoting intra-Africa travel for leisure, business and adventure, aimed at raising Uganda’s profile as a preferred destination in the region and internationally’’ Ajarova noted.
The 5th Annual Pearl of Africa Tourism Expo will run from February 4th – 6th 2020 at the Speke Resort in Munyonyo and each subsequent POATE has been building on the lessons and successes of previous editions.
This year’s POATE is quite a unique one and will run under the theme ‘Promoting Intra-Africa Travel’. This theme is aimed at raising Uganda’s profile as a preferred destination in the region and internationally to reflect its strategy to re-balance and segment the tourism portfolio into 4 key segments, Existing overseas markets, Emerging overseas markets, Regional/African market, Domestic market.