The long awaited Pearl of Africa Tourism Expo (POATE) has this morning
kicked off at the Speke Resort in Munyonyo.
This event is brings on board an opportunity for locals to interact with
very many stakeholders in the tourism industry where the president of the
republic of Uganda Gen. Yoweri Kaguta will preside over the grand opening.
“There will be lots of knowledge sharing taking place not forgetting the
very many businesses that will be showcasing their products and services.” Said the Uganda Tourism Board Executive Director Ms. Lilly Ajarova.
Over 50 tour and travel agencies from across the continent are expected to sign partnerships with local companies are already in the country.
“POATE 2020 will integrate a business to business (B2B) and business to
consumer (B2C) trade event format under the theme ,Inspiring high value
engagement to promoting intra-Africa travel for leisure, business and
adventure, aimed at raising Uganda’s profile as a preferred destination in the region and internationally’’ Ajarova noted.
The 5th Annual Pearl of Africa Tourism Expo will run from February 4th-6th 2020.
This year’s POATE is quite a unique one and will run under the theme
‘Promoting Intra-Africa Travel’. This theme is aimed at raising Uganda’s
profile as a preferred destination in the region and internationally to reflect
its strategy to re-balance and segment the tourism portfolio into 4 key
segments, Existing overseas markets, Emerging overseas markets,
Regional/African market, Domestic market.