The digital world is powered by contextual, insightful content that has a solution-centric approach. How can you effectively provide a solution to any problem? Well, communicating your message using video content will be your best shot.
Given the effectiveness of this communication medium, it has gained huge popularity in the digital era. In the digital era, video marketing is beneficial for every industry. The scope and response are so extensive that even law firm marketing uses video content for marketing their services.
Being able to perfectly record a moment and play it later when needed has multiple applications. It can be used to provide knowledge on a specific topic or to just cherish a memory. Today, you can even feature personal videos in your party invitation template and send the e-invites to your guest list.
A few decades ago, when the print medium used to dominate the mass media making a video was considered a luxury, let alone editing it as per your needs. In the contemporary world, it’s as affordable as drinking a cup of coffee. Your smartphones are configured to display and record high-end videos.
There are various video editing tools present that lets you cut out the unnecessary drags and make your video crisp by adding music, light effects, voice-overs, etc. If you are having a tough time choosing among the alternatives, just search InVideo, and you’ll have one of the best editing tools out there.
Making it interesting
Before jumping over to some of the best use cases for video editing tools, let’s dig deeper into how you can turn around a mundane video into an interesting spellbinding clip without many efforts.
Music & Audio Effects
How do you feel when you’re watching a foreign language film without any knowledge of that language? You simply don’t get it, even though the video is interesting to watch it’s useless without the right audio.
One of the most rudimentary steps into making a phenomenal video clip is choosing the right music and sound effects to go along with the clip. In addition to choosing the right music, you should also work on trimming out the unnecessary parts from the music tracks to make it the best fit for your video clip.
The music should factor in your expected reaction from the audience while watching a particular scene from the video. A piece of comic music won’t be suitable for an emotional scene in the clip. Sync the audio with the footage to make it look natural for the viewer.
Just picture an action sequence from your favourite movie. How do they emphasize the scene? It is either in ultra-slow motion or its super-fast and swift, focusing on the ultimate moment. Speed ramping is used while editing the video to make it perfectly fit together with the sequence of events in the clip.
You can ramp up or down as per your needs and audience profile to make the video clip interesting. Speed ramping can be used for various video types, especially while creating movie clips.
Trim the drags
Ever wondered how the people being interviewed are so flawlessly answering all the questions? Well, some are naturals, and for others, video editing tools like Invideo saves the day.
Interview videos are edited to cut out the unnecessary scenes from the clip. It is required to keep the audience engaged by focusing on significant relevant content and omitting the fluff. It also helps to curb out the unnecessary pauses in the conversation.
Just as the name suggests, dramatic effects are used to add the special touch required to amplify the video and keep it interesting for the viewers. Video editing tools provide you with options to add dramatic effects to the clip and make it more suspenseful and surprising for the final audience.
It can be used to highlight an important message being communicated using the video and also to differentiate the intensity of a particular scene from the whole clip. Adding dramatic effects to the video will certainly give you an edge in the game.
Stabilize the clip
Shaky footage can turn your project upside down in the most brutal way. Top-notch video editing tools have in-built features to help curb out any fluctuations in the footage and stabilize it smoothly. These inbuilt features in video editing software are a game-changer when it comes to shooting video clips without the help of a tripod or any other support aid. Major applications of this feature can be seen in capturing adventure videos.
Now that we have already established how to make a mundane video interesting let’s get some context into where it can be applied.
Product video description
The rise of the e-commerce industry has changed the buying behaviour of customers. Today, people prefer ordering products online just by using their smartphones. This requires businesses to create video product description to help customer buy better. Video editing tools can be used to add narration to these videos explaining the product’s features in detail.
Educational Video Content
With the advent of YouTube and other video browsing platforms, educational video content has gone widely popular. People prefer watching videos over reading about a particular topic. Educational video content can get mundane without being properly edited. From adding music to special effects, there’s a lot that can be done with educational video content to keep the students engaged.
Interviews & Testimonials
As mentioned earlier in this article, interview videos are not as smooth as you see on the screen. It has a lot of unwanted pauses and unnecessary detail that the audience might not find relevant going over. Video editing tools help to keep the videos on point and omit the unnecessary pauses and drag to make it crisp.
Video editing tools also helps to a great extent when it comes to uploading the testimonial videos for the audience. It can help to create a perfect series of short and crisp testimonials inside a video clip by highlighting the emotional quotient in the footage.
One of the trickiest video contents to edit comes in the form of live event videos. It is comparatively difficult given the real-time nature of the content that requires a spontaneous reaction. The editor is required to make edits to hide the flaws and maintain the flow of the content. Its application lies across various live events in the field of music, theatre, dance, conference, etc.