Business

Brand Africa Awards: Centenary Bank Scoops Most Helpful Brand Honor During COVID-19

Centenary Bank, the leading commercial microfinance Bank in Uganda has been recognized for being the most helpful brand during Covid and the Most Admired Financial Services Brand in Uganda. The awards were presented to the bank by Brand Africa based on the 2021 Brand Africa 100: Africa’s Best Brands research and ranking of brands across Africa. The survey results were released on Africa Day, 25 May 2021.

The Brand Africa Awards are an intergenerational movement to create a positive image of Africa, celebrate its diversity and drive its competitiveness.

While receiving the accolade in Kampala, Ms. Beatrice Lugalambi, the General Manager Corporate Communication and Marketing at Centenary Bank expressed the bank’s gratitude for the honor. “This Award demonstrates Centenary Bank’s customer-centric approach, continued focus on innovating solutions set to deliver exceptional services to the customers during the normal, good and tough times like Covid. We thank our customers for their steadfast support and loyalty that has made the bank the admirable brand it is today”.

In 2020, Centenary Bank donated shs200 million to the Prime Minister’s Office, towards the national fight against COVID-19. Beyond the contribution, and in a bid to support its customers in this period, Centenary Bank went further ahead to make consideration for reviewing and restructuring loans of its customers whose businesses are affected and waived charges for the bank account to mobile wallet transfers and for withdraws of UGX 50,000 and below done at CenteAgent locations and ATMs countrywide. The bank has also increased its CenteMobile loan limit and repayment period from UGX 2 million to UGX 5 million for a period of 1 to 3 months.

In the financial services sub-survey dominated by local brands, Centenary Bank retained its first position from the previous year 2020 as the most admired financial services brand in Uganda, getting ahead of competition for the second time.

Beatrice said, Centenary Bank remains at the fore front of promoting digital solutions in the banking industry with a pack of products and services such as mobile banking, contact less payment solutions like the centevisa cards, Cente Agents, while partnering with the right players to bring forth ease, convenience, and security for the customers.

The bank also continues to demonstrate a heart for the people through its CSR initiatives. It recently contributed shs10 million towards the annual Nkozi Run, an initiative that’s intended to raise funds for the construction of the Accident Casualties and Trauma Center at Nkozi Hospital (Mpigi District) that will provide much-needed support to victims of road accidents along the Kampala-Masaka Highway.

The Brand Africa 100: Africa’s Best Brands survey ranking has established itself as the most authoritative survey, analysis, and metric for brands in Africa.

It is a consumer led survey which seeks to establish brand preferences across Africa. The survey is conducted by Geopoll (www.geopoll.com) among a representative sample of respondents 18 years and older, in 27 countries which collectively represent 50% of the continent, covering all economic regions and accounting for an estimated 80% of the population and the GDP of Africa.

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