Kampala, Uganda – Fresh Dairy has launched a new campaign dubbed ‘Work It With Fresh Diary’ aimed at encouraging children and adults to stay active while rejuvenating and hydrating with their flavored milk.
The campaign is based on research that suggests drinking milk during or after a workout replenishes muscle synthesis and strength due to its energy-rich carbohydrates and proteins.
According to Vincent Omoth, Marketing Manager at Fresh Dairy, “We believe in giving consumers dairy products that elevate and delight their everyday living. Our ‘Work It with Fresh Dairy’ campaign encourages Ugandans to remain active through sports and workouts while enjoying our flavored milk.”
As part of the campaign, consumers are invited to participate in digital challenges showcasing their workout routines with Fresh Dairy’s flavored milk. Participants stand a chance to win goodies for eight weeks.
Omoth emphasized that working out can be as simple as walking, jogging, or engaging in sports like football, tennis, or swimming.
He noted that Fresh Dairy’s flavored milk comes in three flavors – Vanilla, Strawberry, and Chocolate – and two pack sizes, making it a convenient on-the-go snack.
To order Fresh Dairy’s flavored milk, consumers can call the customer care toll-free number or WhatsApp between 8am and 5pm, Monday to Saturday.
The ‘Work It’ campaign aligns with the Ministry of Education and Sports’ efforts to promote wellness, health, and productivity through sports and exercise.
