The Uganda Tourism Association (UTA) has expressed its appreciation for the Uganda Wildlife Authority’s (UWA) newly launched Open Park Days initiative. This is a significant stride towards revitalizing the tourism sector into post-pandemic efforts as the initiative invites all Ugandans to explore some of the country’s most breathtaking national parks and protected areas free of charge from October 17th -18th, 2024.
The Open Park Days initiative will allow visitors to experience the wonders of popular destinations such as Murchison Falls, Lake Mburo, Kidepo Valley, Queen Elizabeth, and Pian Upe Wildlife Reserve without entrance fees. Additionally, attendees will have the chance to partake in complimentary game drives, making this an unparalleled opportunity to connect with Uganda’s rich wildlife and stunning environments.
Addressing stakeholders during the launch, Muhereza Kyamutetera, the UTA Chief Executive Officer, commended UWA for their commitment to raising awareness about Uganda’s vibrant wildlife tourism offerings.
“As we aim for a full recovery of the tourism industry, initiatives like this are crucial in creating awareness and stimulating interest in our unique attractions. Every journey begins with awareness, and through this initiative, UWA is fostering an environment ripe for exploration and discovery,” Kyamutetera said.
The association highlighted the financial benefits that such initiatives can bring to various stakeholders within the tourism sector, including tour operators, accommodation providers, travel agents, and community-based organizations. “By encouraging an increase in wildlife tourism, UWA’s initiative is expected to significantly boost business for these sectors.”
The UTA also lauded the UWA team, under the leadership of Mr. Sam Mwandha, for their stewardship of Uganda’s national parks and wildlife conservation efforts. Recent statistics demonstrate UWA’s successful recovery from the impacts of Covid-19, with visitor numbers jumping from 323,861 in 2019 to 387,914 in 2023, and revenue increasing from UGX 124.3 billion in FY2018/19 to UGX 148.7 billion in FY2023/24.
In light of UWA’s critical role in shaping the tourism landscape, the UTA called for a deeper, mutually beneficial partnership between the wildlife authority and the private sector. Emphasizing the need for trust, respect, and evidence-based decision-making, UTA expressed its commitment to collaborating with UWA to strengthen Uganda’s tourism offerings.
“Together, we can foster a more professional, competitive, and inclusive tourism sector that benefits not only our members but also the broader community and economy,” Kyamutetera concluded.
