Nation Media Group Uganda (NMG Uganda) has announced the appointment of renowned media personality Flavia Tumusiime as its new Head of Broadcasting.
The move marks a major step in the company’s efforts to strengthen its broadcast leadership and accelerate its digital transformation across key markets in East Africa.
Flavia brings over two decades of experience in the media industry, having worked across television, radio, and digital platforms.
Known for her sharp insight, engaging delivery, and strategic thinking, she is widely respected across the region.
In her new role, she will oversee the company’s broadcasting strategy in Uganda, focusing on content development, audience growth, innovation, and digital engagement.
Announcing her new role, Flavia said, “The industry that gave me a career for the past decades calls again, and I’m proud to answer and serve. The work starts now.”
Her words reflect a deep connection to the media space and a readiness to shape its future.
Over the years, Flavia has built a reputation as one of East Africa’s most influential media voices.
She has held high-profile positions in both public and private media, hosted top-rated radio and TV shows, and led major campaigns around social issues, women’s empowerment, and youth development.
Her return to a leadership role within mainstream broadcasting has been widely welcomed by industry peers and fans alike.
Nation Media Group, a leading media house operating in multiple countries across Africa, noted that Flavia’s expertise in content strategy, digital media, and audience engagement aligns perfectly with its forward-looking vision.
“Her leadership will play a key role as we evolve with the changing media landscape,” NMG Uganda said in a statement.
Her appointment also signals a broader shift in how media companies are positioning themselves—moving beyond traditional formats and prioritizing storytelling that connects with today’s digitally-savvy audiences.
Flavia joins a team already committed to innovation and transformation, and her appointment is expected to usher in a new era of bold content, audience-centered programming, and cross-platform storytelling.
