The team from Uganda the Pearl of Africa has arrived in Frankfurt, Germany to join the popular IMEX trade show.
IMEX is the largest trade show in Europe for the meetings and events industry, bringing together global event planners and buyers with significant buying power.
Uganda’s delegation comprises officials from the Ministry of Tourism, Wildlife and Antiquities, Uganda Tourism Board and private sector role-players including leading Professional Conference Organizers and Destination Management Companies.
According to the Chief Executive Director of UTB Ms. Lilly Ajarova said this is an opportunity for Uganda to tap into Opportunities marketing the Pearl on a global scene.
“The business events sector has faced enormous challenges in the past two years as a result of the global pandemic. IMEX Frankfurt 2022 is the platform that relaunches the sector to the world; Uganda is delighted to announce our return to the event.” Ms. Ajarova said.
Ajarova added, “Uganda has everything needed to host a large congress – and to entice your business event delegates you will discover our unique experiences for pre-post tours … and your incentive travel programmes”.
Mountain Gorillas, water safaris beneath the iconic Murchison Falls, tree climbing lions, a lodge positioned in the midst of the raging waters at the source of the great Nile River, and a vibrant Kampala nightlife – just some of the incredible experiences waiting to be discovered in Uganda.
She implored the world to Join them at stand C600 to explore with us the unique and rare beauty of Uganda – The Pearl of Africa, and its tourism offering that will be sure to enrich your next business event.
