Business

Inside MTN’s Inclusive Customer Experience Agenda

MTN Uganda, a leading telecommunications and ICT solutions provider, reaffirms its commitment to inclusivity as it observes the International Day of Persons with Disabilities (IDPD) on December 3, 2023. Underlining the global call to uphold the rights of individuals with disabilities, MTN’s initiatives focus on breaking barriers and fostering a truly connected life for everyone.

Nancy Nsubuga, Senior Manager of Service Centres and Connect Stores at MTN Uganda, highlights the company’s dedication to providing an exceptional experience for persons with disabilities.

 “We believe that everybody deserves the benefits of a modern connected life,” says Nsubuga. She says the company has implemented comprehensive measures to ensure that its service centers are accessible and welcoming to all customers.

One noteworthy feature is the installation of ramps, making it easier for customers with mobility aids, such as wheelchairs and walking sticks, to access the service centers. Dedicated counters, specifically designed to accommodate persons with disabilities, ensure a seamless and comfortable service process. These counters are labeled for clear identification, allowing MTN staff to prioritize and assist these customers efficiently.

Crucially, MTN has invested in staff training to enhance their awareness and understanding of the needs of customers with disabilities. Agents are sensitized to identify and support these customers, ensuring they receive personalized and efficient service. This approach not only streamlines transactions but also establishes an emotional connection with customers, fostering a positive and lasting relationship.

Nsubuga emphasizes the significance of emotional connection, stating, “It is not all about the transactional relationship. It is more about the emotional connection that we want to have with them.” MTN aims to create an unparalleled customer experience that extends beyond functionality, resonating emotionally with customers.

As MTN Uganda joins the global community in commemorating IDPD, the company’s initiatives reflect a commitment to social responsibility and inclusivity. The efforts underscore MTN’s corporate ethos of providing unrivaled and unequaled services that stand out. The company will continue raising awareness to reinforce the message that, at MTN, everyone receives exceptional service, exemplifying a corporate commitment to inclusivity.

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